Even though the goal of modern retail packaging is to encourage potential buyers to purchase the product, clever packages can also be a great source of inspiration. However, we are so used to the common every day’s packaging designs, that we don’t even notice all the hard work put in creating them. I bet that even the simplest milk package standing in your fridge took many hours or even days to get its final shape.
Strangely enough, because most people judge a product by its packaging, the packaging can cost even more than the product itself. In the end, almost any mediocre product packed in a fancy package would win against the best product in a lame package.